An Investigation into the Conventions of Cause Awareness Campaigns.

Plan

Introduction
-What I am actually doing
-Cause Awareness.
-Principle of Shock Advertising.        Audience Become Desensitised?

Theories
- Advertising Theory                                                                   what?
- Theory of Selective Perception                                               who?
- The Arousal Theory                                                                  when?
- Adaption Theory
- Adaption Level Theory

Paragraph 1
NSPCC                                                        what? who? when? achievments? complaints?
- Adverts & Articles.                                                    

Paragraph 2
Cancer Research                                       what? who? when? achievments? complaints?
- Adverts & Articles

Paragraph 3
Barnardos                                                  what? who? when? achievments? complaints?
- Adverts & Articles

Paragraph 4
Shock Advertising
- Adverts & Articles.
-Images
-Complaints
-About the ASA.


Conclusion